While reading this article, I felt a lot of it was information you’ve probably learned before, but it needed to be reviewed. It details the process in which a design is interpreted or presented to the audience. I simply pulled the most important information to help my understanding and help me review.
Information Interaction design in a combination of Information Design, Interaction Design, and Sensorial Design.
Information Design’s roots are in publishing and graphic design. It addresses the organization and presentation of data: its transformation into valuable, meaningful information. In order to organize your thoughts and communicate them it is important to keep in mind organization, presentation, goals and messages, clarity, and complexity. Info. Design doesn’t replace graphic design and other visual disciplines, but is the structure through which these capabilities are expressed.
While Information Design primarily focuses on the representation of data and its presentation, the emphasis in Interaction Design is on the creation of compelling experiences. Data is transformed into meaningful information; information is transformed into knowledge and further, into wisdom. In order to create a meaningful experience for others you must understand your audience; what their needs, abilities, interests, and expectations are; and how to reach them. Data is the product of discovery, research, gathering, and creation. Information makes data meaningful for audiences because it requires the creation of relationships and patterns between data. Transforming data into information is done by organizing it into a meaningful form, presenting it in meaningful and appropriate ways, and communicating the context around it. Knowledge is then the understanding gained through experiences. Local knowledge is knowledge shared by a few people because of their shared experiences. Global knowledge is more general, limited, and process-based. Effective communication must take into account the audience’s level of knowledge. Wisdom is the result of contemplation, evaluation, retrospection, and interpretation; an understanding that is gained through knowledge.
In order to transform data into information, it must be organized. It can be organized by alphabet, location, time, continuum, number, or category. It can be organized one of these ways or more, in sub-categories; and is recommended since people learn differently and organize their thoughts in different ways. Communication of an effective design is done by identifying the goals of the experience and the messages to be communicated as early in the development process as possible. The most important goal of effective communication is clarity. It can be made clear through organization and presentation, by focusing on one goal at a time.
Interaction Design is creating the experience. It is best to have your experience be interactive with the intended audience. The first two spectrums of interactivity focus on how much control the audience has over the outcome or the rate, sequence, or type of action, and how much feedback exists in the interface. Productivity experience is another spectrum that can coincide with other interactivity spectrums. Creative experiences allow a user, creator, or participant to make, do, or share something themselves. Creative products and experiences require that others participate by creating or manipulating instead of merely watching and consuming. Adaptive experiences are those that change the experience based on the behavior of the user, reader, consumer, or actor. Communicative experiences are ones that involve two or more people to communicate, which involve high levels of control, feedback, and adaptivity.
Sensorial Design is simply the employment of all techniques with which we communicate to others through our senses. It includes tactile senses- touch, kinesthetics, sense of direction; olfactory sensations- smells, tastes; visual senses- writing, typography, calligraphy, graphic design, iconography, photography, illustration, animation, video, film; auditory senses/time-based media- animation, video, film, voice, music, sounds. All sensorial details must coordinate not only with each other, but with the goals and messages of the project.